Struggling to live up to expectations?

Nicholas Er, the second-generation CEO of Mac-Nels, a global shipping company, did too. He struggled to live up to the expectations of what everyone expected him to do - follow the rules, don't break things, and just run the company. 

But he needed to - else Mac-Nels would die. 

Not many people realised that, but he did.

It was a Nokia moment - change or die. How? What did he go through? What happened?       

Buy the book for $24.90

See how Nick gritted his way when he first became CEO at 25.

Don't just buy first. Read first.   

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If you're challenged with...

Then buy the book.  

People resistant to your changes

Not everyone is going to like what you do, no matter how much good you intend it to have. People might just think you're trying to hurt them.   

Changes that are decimating your work

Your industry is getting destroyed by new technology. New competition. Yet Nicholas was able to circumvent all this, and more. How?    

Living up to people's expectations

You're doing alright. But people, society still think you can do more. What do you do with them? Just ignore them?   

But most books would tell you...

really bad advice.  

Pithy self-help content

They would include generic advice like "Adapt to changes!" Chey! Who didn't know how to write that? But how exactly do you live that out? That's something not many people have done. But Nick has, across 20 years of running a business, and across 9 different countries of business operations.    

Give you advice from people with little lived experience

I will be honest. I hate advice from self-help authors whose business model is getting rich from you buying their books, workshops, and online courses. Their business, is well - you. They've not created much from scratch. But Nicholas has. And that's why he has true skin in the game.        

Designed for attention, and not story-telling

We're not here to monetise you. We're here to support you. That's why this book is priced below most market value books. So that you can gain something useful.    

Here's the most transformative parts for you.  

We followed Nick for 2.5 years and learnt this.  

Business is not about the plans, but the velocity of proving your thesis right (or wrong).   

One night, I was curious. I asked Nick, "So what's your business strategy?" I thought he would present a long thought-out plan. But he didn't. All he did was say, "well, I just increase my agents and my volume." 

No special plans. Just execution, over and over again. 

Next time you're tempted to keep thinking about whether something you're doing is working, just try doing something in the real world first.   

Don't just leave some parts of yourself at home, bring all of yourself to work.  

Nick danced. Sang. Acted. He brought all of himself to work, and wasn't just worried about what people would think of him as CEO. In doing that, he brought a true, sincere self, and his staff loved him so much more for that. 

Work life balance is a myth.  

If you want to succeed, people tell you to balance. Nick didn't even try to do that. He just did everything for work, and life landed itself around it. 

If you're just sick and tired of work, it's time to change it. 

Get unstuck from your work.

Buy Nick's book
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